Even when investing in a cause that speaks to everyone, it can be comforting to know that some of the wealthiest institutions are thinking like you.

News broke Thursday that Microsoft is planning to invest $50 million into the creation of Sustainable Aviation Fuel (SAF). Could this huge commitment from Microsoft indicate a significant shift in corporate thinking?

Recent developments at the federal level may be partly responsible, as the White House has set a 2030 goal to decrease aviation emissions by 20%. This comes after more than 100 countries agreed to a Global Methane Pledge for a 30% reduction in methane emissions by 2030. Outside of the U.S., the European Union is targeting a 63% increase in the amount of SAF blended in petroleum jet fuel by 2050.

Given that Microsoft has allocated $1 billion for its Climate Innovation Fund, which it created in 2020, to invest in carbon removal technologies, it doesn’t look like support for sustainable fuel solutions is slowing down any time soon. As the world learns that renewable fuels can be both environmental and profitable, we’re working to scale our sustainable fuel production technology globally—and we don’t think we could’ve picked a better time.

To learn more about EFT’s groundbreaking methods of converting waste into clean fuels, and to find out how you can benefit from investing, please visit our offering page. There, you can also find a link to our SEC-qualified Offering Circular.